CARTWRIGHT
Process
+ Brand Identity [Design Exploration]
As a financial institution tailored for younger individuals, our mission for Cartwright was to craft a brand identity that resonated with the dynamic aspirations of this demographic.
Discovery + Insight
Our journey began with a thorough exploration of Cartwright's ethos, values, and its unique vision for steering the financial future of young individuals. We delved into the brand's identity, understanding its essence and the specific needs of the younger audience it catered to.
Conceptualization
In the conceptualization phase, we infused the design process with youthful energy, envisioning a brand that was not only professional but also fresh and vibrant. The logo mark, inspired by a spoked wheel, served as a dynamic visual representation. The wheel, a nod to the name Cartwright, symbolized motion, progress, and the journey of steering one's finances in the right direction.
Design Development
Our skilled design team transformed concepts into visual elements, experimenting with color palettes, typography, and the spoked wheel motif. The result was a logo and brand identity that effortlessly married professionalism with a contemporary aesthetic, embodying Cartwright's commitment to being a forward-thinking financial partner for the younger generation.
PDC Team
Creative Director + Principal Designer
David Clarke Robertson
About Cartwright
Cartwright is dedicated to empowering the aspirations of the next generation. Their mission is to provide innovative and accessible financial solutions that inspire young individuals to confidently navigate their financial journeys. Rooted in trust, transparency, and technological excellence, they strive to be more than just a financial institution – they aim to be a catalyst for the financial success and dreams of the dynamic individuals they serve. Cartwright believes in redefining banking for the young and ambitious, fostering a community where every financial milestone becomes a stepping stone towards a brighter future.